Featured
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Chevy Volt: Sweetly Priced for Many Americans, Not for Poor Journalists
The Chevy Volt's long-awaited price tag was finally unveiled this week - $33,500 to purchase (after the $7500 federal tax credit) or $350/month to lease (with $2500 down). Despite what underpaid journalists have reported this week in regards to the Volt being "too expensive," this is a ... Read More »
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6 Ways to Accelerate Consumer Demand
We are at a tipping-point in plug-in vehicle history. The action-packed Plug-In 2010 conference in San Jose this week showed that the industry is primed for production. The technology is here, now is time to build demand. Almost every plug-in car slated for market deployment was present,... Read More »
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Plug-In 2010: We’ve Come A Long Way, Baby
*For an updated version of this article with highlights from the conference, click here. The Plug-In 2010 Conference is just around the corner. From July 26-29, a "who's who" of the plug-in industry will be in attendance in San Jose, CA, for one of the most influential events in the field. In... Read More »
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Marketing Plug-Ins: Early Adopters on Honk.com
In order to educate and drive enthusiasm for plug-in vehicles amongst the general public, I have started a new column on Honk.com that highlights the experiences of early adopters. Honk.com is an ideal place for this type of influence, since they are geared as a "Yelp for Cars." The site is... Read More »
What Drives Plug-In Demand?
Save Money
Plug-in vehicles have a lower overall operating cost. Miss Electric can help you communicate this savings effectively to appeal to cost-conscious consumers.
Fun to Drive
Plug-in performance is exhilarating. High torque and zippy handling make plug-in cars fun to drive. Miss Electric inspires your plug-in drivers to flash that EV grin!
Self-Identity
Plug-in car owners identify with strong values: individualism, freedom, patriotism, family, and image are a few. Miss Electric can tailor your branding strategy to reflect the values of your target consumers.
Community
Driver community-building is smart marketing strategy. Miss Electric can help your company create a plug-in posse of connected consumers.