Top Five Reasons to Drive A Clean Green Machine
August 27th, 2010 // 1:54 pm @ Miss Electric
Why do I love driving clean, green machines? Why should you consider one for your next car? Here are the top five reasons why a hybrid or plug-in car could be the one for you. 1. Save Money: Hybrid and plug-in cars have a lower overall operating cost. Less money at the pump means more [...]
Category : Marketing EVs
Why Electric Cars Should Be Marketed Like the Ford Fiesta
August 21st, 2010 // 10:46 am @ Miss Electric
Crowdsourcing is an effective way to involve potential consumers in the promotion of clean cars. In marketing terms, this means outsourcing your advertising to crowds of experts and enthusiasts. One of the most successful examples of crowdsourcing is the Ford Fiesta Movement. To build buzz for the compact, fuel-efficient Fiesta, Ford has launched two major [...]
Category : Marketing EVs
Who Wants to Be Called “Retro”?
August 13th, 2010 // 11:23 am @ Miss Electric
The way in which we frame clean technology is a determining factor for the success of the industry. Language guides action. By developing frames that inspire, engage emotions, and resonate strongly with widely-held concerns, we can catapult demand and increase our triple bottom-line. David Fenton, from Fenton Communications, gave a compelling presentation on this topic [...]
Category : Marketing EVs
Chevy Volt: Sweetly Priced for Many Americans, Not for Poor Journalists
July 30th, 2010 // 2:23 pm @ Miss Electric
The Chevy Volt’s long-awaited price tag was finally unveiled this week – $33,500 to purchase (after the $7500 federal tax credit) or $350/month to lease (with $2500 down). Despite what underpaid journalists have reported this week in regards to the Volt being “too expensive,” this is a sweet price for many Americans. The main reason [...]
Category : Marketing EVs
6 Ways to Accelerate Consumer Demand: Plug-In 2010 Highlights
July 29th, 2010 // 1:51 pm @ Miss Electric
We are at a tipping-point in plug-in vehicle history. The action-packed Plug-In 2010 conference in San Jose this past week showed that the industry is primed for production. The technology is here, now is time to build demand. Almost every plug-in car slated for market deployment was present, including the Chevy Volt, Nissan Leaf, Ford [...]
Category : Marketing EVs
Marketing Plug-Ins: Early Adopters on Honk.com
July 7th, 2010 // 9:47 am @ Miss Electric
In order to educate and drive enthusiasm for plug-in vehicles amongst the general public, I have started a new column on Honk.com that highlights the experiences of early adopters. Honk.com is an ideal place for this type of influence, since they are geared as a “Yelp for Cars.” The site is based on user-generated content [...]
Category : Marketing EVs
Coda Automotive Shines at the EV Consumer Adoption Summit
June 24th, 2010 // 11:09 am @ Miss Electric
This week at the Electric Vehicle Consumer Adoption Summit in San Francisco, the plug-in network was in full effect. Organizations that are on the cutting-edge of plug-in deployment (including Mitsubishi, Nissan, Ford, Coda, Tesla, Better Place, U.C. Davis, and A.C. Propulsion) were on hand to give their thoughts on how best to prepare the market. [...]
Category : Marketing EVs &Plug-In Cars &Rockstar EV Events
10 Best Cities to Get A “Car of the Future”
June 16th, 2010 // 11:23 am @ Miss Electric
Plug-in cars are not just about saving money on gas, doing good for the planet, or giving the oil industry “the middle finger.” Plug-in vehicles are a next generation technology that will enhance the way we drive. They will have features that no other cars have. They empower drivers with a level of interactivity not [...]
Category : Marketing EVs &Plug-In Policies
Best Supporting Roles: Electric Cars in Summer Blockbusters
June 14th, 2010 // 3:39 pm @ Miss Electric
By Tala Oszkay, Contributor Summer is finally here and with that comes a whole slew of new blockbusters. In a smart marketing move by automakers of hybrid and plug-in vehicles, some of these movies will feature cameos by our favorite electric drive stars. Which clean green machines will we see in this summer’s movies? Carrie [...]
Category : Marketing EVs
Tesla Roadster Makes it to Moscow
May 3rd, 2010 // 8:03 am @ Miss Electric
Tesla Motors has made history again. The Tesla Roadster is the first electric sports car (and the first car not made with Russian parts) to park in front of Russia’s Red Square. The Tesla Roadster’s visit to Moscow is part of a 37,000-kilometer voyage in 15 cities and 150 towns on three continents. Moscow is [...]
Category : Marketing EVs &Rockstar EV Events