Marketing Plug-Ins: Early Adopters on Honk.com
July 7th, 2010 // 9:47 am @ Miss Electric
In order to educate and drive enthusiasm for plug-in vehicles amongst the general public, I have started a new column on Honk.com that highlights the experiences of early adopters.
Honk.com is an ideal place for this type of influence, since they are geared as a “Yelp for Cars.” The site is based on user-generated content where drivers of vehicles rate their own cars. This new series on “early adopters” allows for plug-in drivers to share their experiences with “average Joe’s” who may be contemplating driving electric in the near future.
The aim of the series is to generate a new kind demand for plug-in vehicles as next-generation technology. Here is an example from an initial article I wrote that introduces the series:
“Were you one of the first in line for the iPhone? Are you drooling all over your glossy new iPad? Do you have to have the latest and greatest gadgets before anyone else?
If so, I have good news for you because automakers will soon be releasing next-gen technology that will transform the way we drive.”
The latest article featured last week focuses on the experiences of Stefano Paris, who was one of the field test drivers of the MINI E. See the excerpt below:
“The next three years will be exciting for early adopters in the car industry. As mentioned in a previous post, automakers plan to release next-generation technology that will revolutionize the way we drive. They are part of a new wave of electric vehicles that are designed to reduce overall driving costs, clean our air, and create an interactive driving experience like no other.
But what is it really like to drive an electric car? This week, I interviewed Stefano Paris, who leased an all-electric MINI Cooper (the MINI E) this past year. He gives us the low-down on what it’s like to be one of the first to drive an advanced electric vehicle.”
Feel free to check out the rest of the article here and share your thoughts on the effectiveness of this communication strategy.
Category : Marketing EVs