Plug-In Marketing

Accelerate Demand and Increase the Bottom Line for Plug-In Vehicles

Does your company have a compelling and exciting brand that resonates strongly with your target consumer? Have you developed a community of engaged enthusiasts that serve as your best marketers?

We can show you how to drive plug-in vehicle success beyond the early adopter stage and create a mass consumer movement for electric drive.

We provide:

  • Strategic Branding and Target Market Research: We develop and test plug-in vehicle branding messages to find the strongest motivations for your target consumers.
  • Digital Marketing: We help you create and execute a digital marketing campaign to mobilize an online community of citizen-drivers for your product.
  • Digital Content: We provide cutting-edge article and video content to inform and entertain your potential plug-in drivers.
  • Media Analysis and Response: We deliver timely research of online conversations in regards to plug-in vehicles and craft appropriate strategic responses.
  • Community Engagement: We help you develop a strong network of supporters in the policy, industry, media, and advocacy field to further communicate the value of your product.

We specialize in marketing plug-in vehicles to the tech-savvy and brand-oriented Gen X and Gen Y consumer base under 44 years of age with moderate-to-high incomes (9,000,000 in the U.S.). We can connect your brand to this market base to stimulate a fresh new direction in your marketing strategy.

Contact Miss Electric today to see how she can increase your bottom-line and drive plug-in vehicle market success.

Shannon Arvizu is currently available for full-time or consulting positions in the clean tech transportation field.

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Testimonial

"Shannon Arvizu is highly knowledgeable and enthusiastic about the present and future markets for electric-drive technology. She is an engaging, thoughtful presenter. She effectively leverages her background in social science to provide a unique and important viewpoint that is absolutely essential in this field. "

-Dr. Jonn Axsen, U.C. Davis Institute of Transportation Studies

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