Featured
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China Set to Leapfrog the U.S. in Electric Car Production
The Chinese government announced a few weeks ago that it plans to invest up to $14.8 billion (100 billion yuan) over the next ten years to stimulate the production of plug-in hybrid and all-electric cars. The country intends to have 5 million of these vehicles on the road by 2020. That kind of... Read More »
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Top Five Reasons to Drive A Clean Green Machine
Why do I love driving clean, green machines? Why should you consider one for your next car? Here are the top five reasons why a hybrid or plug-in car could be the one for you. [caption id="" align="alignleft" width="300" caption="Ford Escape Hybrid"][/caption] 1. Save Money: Hybrid and... Read More »
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Why Electric Cars Should Be Marketed Like the Ford Fiesta
Crowdsourcing is an effective way to involve potential consumers in the promotion of clean cars. In marketing terms, this means outsourcing your advertising to crowds of experts and enthusiasts. One of the most successful examples of crowdsourcing is the Ford Fiesta Movement. To build buzz... Read More »
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Obama: VC for the EV Industry
Several pundits have lamented the failure of a climate bill to pass through Congress, but it is important to keep one thing clear. Clean technology deployment is core to any policy intended to decrease GHG emissions. In this respect, we have witnessed unprecedented funding for the clean tech... Read More »
What Drives Plug-In Demand?
Save Money
Plug-in vehicles have a lower overall operating cost. Miss Electric can help you communicate this savings effectively to appeal to cost-conscious consumers.
Fun to Drive
Plug-in performance is exhilarating. High torque and zippy handling make plug-in cars fun to drive. Miss Electric inspires your plug-in drivers to flash that EV grin!
Self-Identity
Plug-in car owners identify with strong values: individualism, freedom, patriotism, family, and image are a few. Miss Electric can tailor your branding strategy to reflect the values of your target consumers.
Community
Driver community-building is smart marketing strategy. Miss Electric can help your company create a plug-in posse of connected consumers.