NHTSA Ends Investigation: The Chevy Volt is Perfectly Safe
January 20th, 2012 // 3:38 pm @ Miss Electric
The Chevy Volt is perfectly safe car. And today, we have the proof from NHTSA, who released a press statement stating that: “The agency’s investigation has concluded that no discernible defect trend exists and that the vehicle modifications recently developed by General Motors reduce the potential for battery intrusion resulting from side impacts.” Finally! Just as [...]
Category : Marketing EVs &Volt Driving
Right On! This is the way to market electric cars.
January 11th, 2012 // 4:02 pm @ Miss Electric
Check out this recent video released by the Department of Energy. It hits all the right elements for targeting the mainstream EV consumer by mentioning convenience, safety, and lower overall operating costs. Now, if only the automakers can catch on. This is the messaging we need for EVs in 2012.
Category : Marketing EVs
Why Our Government Invests in Electric Cars
December 22nd, 2011 // 10:26 pm @ Miss Electric
In 2011, we made history. We have 15,000 new plug-in cars on the road. We started the shift towards a clean transportation system. We could not have achieved this success without the investment and support from forward-thinking policymakers in our government. As we move into the second year of electric car success in the U.S., let’s [...]
Category : Marketing EVs &Plug-In Policies
Why Volt Owners Still Love Their Volt
November 30th, 2011 // 12:48 am @ Miss Electric
A lot of people I know are asking me what my thoughts are, as a Volt owner, about the recent events in the news. And I have been speaking to a lot of Volt owners about their thoughts as well. Demographically speaking, Volt owners are an intelligent and tech-savvy group. As such, we have done our [...]
Category : Marketing EVs &Volt Driving
FORWARD WITH FORD 2011: Ford, you really got me
June 24th, 2011 // 12:38 pm @ Tala Oszkay
This past week, I completed a blogger rite of passage: my first press junket! Ford invited 100 of their favorite U.S. bloggers (yes, that’s right, we’re a favorite!) to the Forward with Ford conference at their world headquarters in Dearborn. The aim of the conference was to immerse ourselves into learning “how Ford’s innovations, technologies [...]
Category : Marketing EVs &Rockstar EV Events
Will L.A. Be the City of EVs? New UCLA Study
May 27th, 2011 // 5:42 am @ Tala Oszkay
It’s no secret that Angelenos are addicted to their cars. With over 5.5 million vehicles registered in the county, LA drivers have the potential to be leaders in the EVolution. So how can the industry best capture this market? A new study published by the UCLA Luskin Center for Innovation examines the perceptions, barriers, and [...]
Category : Marketing EVs &Plug-In Policies
Chicago Auto Show: All About E
February 14th, 2011 // 8:59 am @ Tala Oszkay
This past week, the Second City took a note from the Motor City and decided that the future of the car industry is looking mighty electric. At the media preview of the Chicago Auto Show, carmakers of all kinds unveiled hot, new E-models. Ford Focus Electric, Nissan Leaf, Smart fortwo Electric Drive, and the Prius [...]
Category : Marketing EVs &Rockstar EV Events
Gen Y: We Want an Iphone on Wheels
January 28th, 2011 // 9:16 am @ Tala Oszkay
For the auto industry, trying to understand Generation Y is like a parent trying to understand their rebellious, headache-inducing teenager. How can they be relied upon? How do they envision the future? And most importantly, what is it that they want? Luckily, the firm Deloitte has just released the results of a survey that will help automakers understand the [...]
Category : Marketing EVs
Electric Cars and Butterflies Don’t Mix
January 26th, 2011 // 6:00 am @ Miss Electric
What is it going to take to market electric cars to the masses? How can car manufacturers “cross the chasm” from early adoption to early mainstream for their new plug-in vehicles? Here’s a secret: Don’t use butterflies (or Ed Begley) in your marketing materials. This is a sure way to get your plug-in car stuck in [...]
Category : Marketing EVs
Bimmer with a Movie Camera: Is BMW Targeting Young Drivers with its New ActiveE Documentary Series?
January 24th, 2011 // 8:00 am @ Tala Oszkay
by Tala Oszkay Last November, I vented about the lack of attention to 18-44 year-olds on the part of car company advertisers. Well, I may have to bite my tongue on this one. Last Thursday, BMW, in one of several bold moves in recent weeks, announced a new advertising campaign for its second generation electric-only car, [...]
Category : Marketing EVs