Best Supporting Roles: Electric Cars in Summer Blockbusters
June 14th, 2010 // 3:39 pm @ Shannon Arvizu
By Tala Oszkay, Contributor Summer is finally here and with that comes a whole slew of new blockbusters. In a smart marketing move by automakers of hybrid and plug-in vehicles, some of these movies will feature cameos by our favorite electric drive stars. Which clean green machines will we see in this summer’s movies? Carrie [...]
Category : Marketing EVs
Tesla Roadster Makes it to Moscow
May 3rd, 2010 // 8:03 am @ Shannon Arvizu
Tesla Motors has made history again. The Tesla Roadster is the first electric sports car (and the first car not made with Russian parts) to park in front of Russia’s Red Square. The Tesla Roadster’s visit to Moscow is part of a 37,000-kilometer voyage in 15 cities and 150 towns on three continents. Moscow is [...]
Category : Marketing EVs &Rockstar EV Events
Electric Streamliner Races on Salt Flats
April 12th, 2010 // 8:50 am @ Shannon Arvizu
In an inspiring video produced by Brigham Young University, we see the BYU all-electric Streamliner speed across the beautiful Utah salt flats. This piece is well-produced, with excellent narration, exciting music, and inspiring vistas. The exihiliration of electric drive is communicated particularly well in this case. I will be interviewing Jeff Baxter, who is part [...]
Category : Marketing EVs
Around the World in a Tesla with Leo
March 19th, 2010 // 12:10 pm @ Shannon Arvizu
It’s every green car girl’s fantasy. A romantic, adventurous trip in a 007-style 2010 Tesla Roadster with her beau, Leonardo DiCaprio (insert wistful sigh here). While it may sound like a dream, it is true. Tag Heuer (the luxury watchmaker) and Tesla just announced the “Odyssey of Pioneers,” a 12,000-mile road trip across three continents. [...]
Category : Marketing EVs &Rockstar EV Events
G.I. Joe and Barbie Find Love in an Electric Hot Rod
February 13th, 2010 // 12:18 pm @ Shannon Arvizu
With the release of the Nissan Leaf commercial set to air during this year’s Winter Olympics, it is fascinating to take a little trip down memory lane and remember G.I. Joe and Barbie’s first television appearance in an electric hot rod. This commercial, also put out by Nissan, is entertaining, energizing (VanHalen soundtrack!), and has [...]
Category : Marketing EVs
How Do I Drive My Plug-In Car? New Videos Show How
February 8th, 2010 // 6:15 am @ Shannon Arvizu
Driving a plug-in car is empowering. No longer are you confined to gas stations for energy – suddenly, any home or business can be considered a possible energy source (depending on how long you would like to charge and how). Two new videos have come out that show you just how easy and convenient driving [...]
Category : Marketing EVs
Is Audi Serious? Green Police Ad Falls Flat
February 1st, 2010 // 7:40 am @ Shannon Arvizu
Audi is planning a new social media campaign for its line of clean diesel vehicles that features a fictitious law enforcement agency called the Green Police. In it, a “Green Police” officer speaks pseudo-seriously about napkin use when eating lunch. After his mini-diatribe, the ad says, “Sponsored by Audi.” I am not really sure what [...]
Category : Marketing EVs
Dr. Lyle Dennis: Why You Should Buy a Plug-In
January 19th, 2010 // 9:31 pm @ Shannon Arvizu
Dr. Lyle Dennis, of the GM-Volt.com fame, has produced a well-made video on why plug-in vehicles should be adopted on a mass scale. I have posted it here for your viewing pleasure.
Category : Marketing EVs
GM: Learn from “They Might Be Giants”
December 19th, 2009 // 3:55 pm @ Shannon Arvizu
You may have recently seen the hideous “Chevy Volt Song and Dance” performed at the L.A. Auto Show this year. This is a classic example of marketing gone wrong. The song is cheesy, the dancers perform an uninspired dance, and the whole spectacle is just plain painful to watch. What Chevy should have done is [...]
Category : Marketing EVs
New Study: How Soon Can We Expect Plug-In Hybrid Benefits?
December 15th, 2009 // 3:47 am @ Shannon Arvizu
With GM’s Volt and Toyota’s Plug-In Prius coming to the market within the next two years, how soon can we expect plug-in hybrids to deliver on their social and ecological benefits? A new study by the National Academy of Sciences projects significant fuel savings and emissions reductions by 2030. Is this soon enough? Some say [...]
Category : Marketing EVs